Facebook is also known to improve brand awareness, increase sales, drive traffic to websites and it has other marketing benefits. Businesses take advantage of Facebook marketing to lift their search engine page rankings on Google and Facebook searches.
This social network permits you to share and promote your content to a larger group of audiences. Most companies make some elementary mistakes that can be avoided, and they can be found easily on search engines with the following tips.
Give your brand name as a Facebook page name
Your Facebook page username also plays a crucial role in helping you be found easily on search engines and the Facebook search bar. If you are not using your brand name as your Facebook page name, then create a new user name that defines your brand name.
It is really easy to do, you can edit the “basic page information” and rename it with your brand name. Always remember the name you are using as your user name must be simple and unique to determine your brand, such as a company name. Don’t use short forms of your company name to get maximum visibility.
Enter complete information about your business
At the time of creating your Facebook page, enter the complete information about your business, such as mission and vision statements, general page info, description and a general overview.
This information will improve your search engine ranking in search results and Facebook search results. Post relevant and informative content on your Facebook page that defines your brand. This can build trust in your customers.
Use Facebook plugins
Facebook Plugins are a great way to boost the advantages of your Facebook Marketing strategies. A Facebook social plugin is fundamentally a widget that you can include in your Facebook fan page.
You can utilize the Like box, Send button, Activity feed, Comment box, recommendations plugin, subscribe button, registration plugin, login button, Facepile plugin and live stream box plugin to help you be found more easily and make your sharing, liking and commenting much easier and much better.
Make sure Google can find your page
To get indexed in Google search result pages, it is necessary to let it know that your business exist. Facebook accessibility doesn’t insure that your audience will find you.
To enable your business on Google, you can build links to your Facebook pages by linking your Facebook fan page with your website. When you comment on blogs use your Facebook page URL, and initiate blog posts that are linked with you Facebook page. It can take some time to index your Facebook page in Google, so have patience and add some more links.
All these tips can assist you in increasing your appearance on Google and Facebook.