“IT TAKES 20 YEARS TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT. IF YOU THINK ABOUT THAT, YOU’LL DO THINGS DIFFERENTLY.” – WARREN BUFFETT”
Today, companies are defined by what appears on Google, Yahoo and other search engines. Business are losing hundreds of thousands of dollars each day because of false or misleading search engine results. Most consumers use search engines and other online tools to research products or services before making a purchase. In fact over 85% of consumers use internet to find local business. Not only that, 88% of them choose companies and brands based on what others say online about their customer service experiences (Society for New Communications Research, May 2008). Based on the Harvard study, 50% people will choose a competitor over your company if the find any damaging or “not so good” contetn about your business.